Opportunity:

Align the AT&T brand with Generation Y and build affinity for their wireless and smart phone technology platform through partnership with the Van’s Warped Tour.

 

Solution:

Built a customized interactive branded trailer with multi-platform touch points to communicate the AT&T partnership through a 44-city on-site activation tour. 

 

Program Results:

Drove $1M in AT&T electronic media downloads
including ring tones, answer tones and games

SMS Opt-Ins total: 62,626

11,576 Radio Opt-Ins, 4,220 Online Opt-Ins, 46,830 Show Opt-Ins

Warped Bands Ringtone Sales Units: 340,241

Warped Bands Ringtone Sales Revenue: $847,200